My house can’t decide if it’s Dracula’s lounge or a farm shop cafe.
We’re about to redecorate the whole place (pray for us). One room at a time, we said. Easy, we said. Except we can’t agree on anything.
Gothic black and purple? Mismatched boho chaos? Clean modern minimalism? Old-timey farmhouse look with creaky pine furniture that may or may not be haunted? YES. All of them. We want all the vibes. Which is… kind of a problem.
The Vibe Dilemma
I’d love to give every room its own personality, but the thought of walking from a moody, candlelit boudoir into a pastel macramé jungle makes my brain short-circuit. If houses had emotions, ours would be mid-identity crisis – and honestly? Same!
Why Your Website Can’t Have an Identity Crisis
You wouldn’t wander into a client meeting wearing a vampire cape one day, a flower crown the next, and a full-on business suit the day after – and expect them not to blink. Your site is no different. If your homepage is screaming goth nightclub, your About page is hosting a cottagecore picnic, and your Services page feels like a law firm’s LinkedIn profile, you’ve created digital whiplash.
Consistency is what turns chaos into credibility. It’s how you reassure visitors, “Yes, you’re in the right place… and I actually know what I’m doing.”
5 Elements to Keep Consistent Across Your Website
- Fonts: Stick to two max. Your site isn’t a ransom note.
- Colours: Pick a palette and stay loyal. Even your buttons should dress accordingly.
- Voice & Tone: If you’re cheeky on the homepage, don’t suddenly go all LinkedIn serious on the About page.
- Image Style: Same filter, same vibe. If one image is moody black-and-white and the next is a sunlit stock photo of smiling people in suits… we’ve got issues.
- Layout & Structure: Reuse patterns. Your user should never feel like they’ve jumped to a different website when they click around.
Pro tip: You can still be bold, weird, or bananas – just make sure every element belongs to the same eccentric universe: your universe.
Why Consistency Matters (for Humans and for Google)
- Builds Trust: Visitors feel like you’ve got your act together, which makes them more likely to stick around.
- Improves UX: A predictable design means less friction. Your user finds what they need faster, and nobody ends up yelling, “Where’s the bathroom?!”
- Boosts SEO: Google rewards sites with clear structure, relevant headings, and internal links. Plus, more time on page = better rankings.
Did someone say better Google juice?
How to Check Your Site for a Vibe Crisis
- Open your homepage, About page, and Services page in three tabs.
- Ask yourself:
-Do the fonts match (or at least play nice)?
-Do the colours feel united?
-Do the images tell the same story?
-Do the headlines sound like the same person wrote them? - If the answer is “no” to any of those – time for a digital exorcism (or a tidy-up).
Ready for a Website Review?
If your site is currently hosting a goth yoga corporate picnic instead of a cohesive brand experience, let’s clean up that digital chaos. I’ll help you align your vibe, polish your palette, and make sure your fonts, images, and tone all live in perfect harmony. Book a Website Review and let’s get your site vibing like it should.
P.S. We’re still hammering out paint swatches at home, but at least my website knows who it is.