Fancy drawing in more folks to your web-space? You’ve probably noticed that they’re only reading about 20% of your lovingly crafted words. Ideally, they’d be drooling over your design and falling head over heels for your brand, but that’s not the reality, is it? Let’s turn that around with some easy-peasy tricks to help your visitors find their answers quicker than a cat on a hot tin roof.
Simplicity is key
You might reckon your prose is as sharp as a tack, but if it’s as long as a winter’s night, you’ve lost a sale. To the point, jargon-free and clear as a bell, that’s the winning recipe. If you fancy yourself as the next bard or a contender for a Booker prize, save it for your upcoming novel.
Picture Perfect
A bit of savvy image use makes your website look as appealing as a cold pint on a hot day. Stock images are about as exciting as watching paint dry. With top-notch cameras on most phones, it’s a doddle to take a snap, tweak it and pass it on to your web designer. Pair a cracking image with a couple of punchy sentences and you’ll have ’em hooked.
Customer is king
Your customer needs to find their answers quicker than you can say “witch’s brew”. Key things to remember:
- Product descriptions
- Pricing
- Reviews
- Clear signposting on the website
The last thing you want is for your customer to get as frustrated as a witch without her broom. Make sure the checkout process is smoother than a silk cauldron. If you make it easy for them, they’ll stick around longer and you’ll be laughing all the way to the bank.
Know your tribe
You might think you know your customers like the back of your hand, but there’s no harm in running a quick poll on social media to get the lay of the land.
Avoid bombarding your loyal followers with endless, pointless questionnaires. A single, post-sale questionnaire should do the trick.
Magic of stats
When jazzing up your website, analytics can be your magic wand. Choose a web designer who uses this tool to gather vital business insights. You’ll be able to monitor your website visitor volume, understand your customers’ preferences and gather other invaluable info to boost your website traffic.
Test, test and test again
Once your website is live, keep testing and tweaking it to make sure your message is being heard loud and clear. Use A/B testing, surveys, and other feedback tools to get a better understanding of how visitors are reacting to your website.
The last census (2021) revealed that 92% of UK adults are internet users. Let’s make sure a good chunk of them are visiting your website and buying your stuff.
Want to draw more customers to your website? For more info on how I can help you build or refresh your website, give me a shout.